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Marketing: does size matter?

As you approach Olympic Park you cannot but be impressed by the image of UK’s Ellie Simmonds who, at 17 years, is swimming at her second Paralympics. So far she has won 2 golds, 1 bronze and a lot of hearts…
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Vision impaired athletes dazzle with athleticism

I am in awe of the Australian Paralympic athletes! Such enthusiasm and excitement at being at the event. Not a tear in sight at winning silver or bronze instead of gold, but instead they are enjoying the…
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Inspired, Dazzled, Moved - part 6

Day 6 had 14 sports on the program with 52 medal events in 8 sports (including the first day of medals in Boccia and Wheelchair Fencing). There are just two sports that are yet to start competition (road…
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Inspired, Dazzled, Moved - part 5

Day 5 of the Games had 14 sports in the program with 50 medal events across seven sports. Australia won five medals. Russell Short won a bronze medal in the F11/12 shot put and achieved a season’s best…
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What is the Paralympics really about?

It’s not about gold medals, it’s not about prosthetic designs: it’s the legacies that remain. The IPC’s charter say the broad area of legacies are: accessible infrastructure development of disability sport…
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Australia’s 1,000th Summer Paralympics medal

In keeping with the achievements of all Australian Paralympic medal winners, the 1,000th medal was a team gold medal in the men’s 4x100m freestyle relay in a Paralympic record time of 3:50:17. An APC media…
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Inspired, Dazzled, Moved - part 4

Day 4 of the Games had 16 sports in the program. There were 60 medal events in eight sports. Rowing There were four Rowing finals at Eton Dorney. As with all Paralympic sports, rowers are classified in…