Though Chief Wahoo won’t appear on uniforms, there’s no reason to think that the mascot won’t endure on signs, clothing and memorabilia.
Arturo Pardavila III
Melbourne has seen tens of thousands of new apartments constructed over recent years, and apartment brands are flourishing. We can see striking typographic similarities with another economic frenzy: the 1870s cattle boom.
BHP will go back to the future following the move to ditch “Billiton” from it’s name.
Alan Porritt/AAP
BHP's rebrand is unlikely to affect the bottom line, research shows. But if it improves relations with politicians and voters, it would still be a success.
The old Toblerone chocolate design (top) and new, gappier design (below).
Darren Staples/Reuters