Research on the relationship between mascots and fandom shows just how tricky it is to truly eradicate a mascot from a region's collective identity.
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Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
Melbourne has seen tens of thousands of new apartments constructed over recent years, and apartment brands are flourishing. We can see striking typographic similarities with another economic frenzy: the 1870s cattle boom.
BHP's rebrand is unlikely to affect the bottom line, research shows. But if it improves relations with politicians and voters, it would still be a success.
In striving to reduce costs and boost profits, firms must be wary of stripping intangible assets – such as iconic design.
Les contributeurs les plus fréquents
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Associate Professor in Business, Macquarie University
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Associate Professor in Business, Macquarie University
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Lecturer in Typography, RMIT University
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Principal Teaching Fellow, Deputy Head of School of Design, University of Leeds
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Professor Emeritus of Sociology, University at Buffalo, The State University of New York
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Associate Professor of Communication, Wayne State University
