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For many, the job of a pilot has lost its luster. Emilian Danaila/shutterstock.com

The US is facing a serious shortage of airline pilots

Over the last three decades, the number of US pilots has decreased by 30 percent. That problem is only going to get worse as demand increases.
Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.

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