Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Disiplin ilmiah, gaya jurnalistik
Artikel-artikel mengenai Luxury goods
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Counterfeit goods could be the Christmas bargains that cost you dearly.
If the government wants to tackle wealth inequality, then it has the tools at its disposal to help people pay a fair amount for everyday goods.
Having a Queen is a distinct business advantage, particularly due to reverence for the monarchy in new and emerging markets like China.
The V&A’s new show turns the spotlight on our obsession with luxury.
In a world where too many go to bed hungry, it comes as a shock to realise that more than half the world’s food production is left to rot, lost in transit, thrown out, or otherwise wasted. This loss is…
Kontributor teratas
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)
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Professor of Marketing, University of Southampton
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Professeur émérite de marketing, HEC Paris Business School
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Professor of Marketing and Innovation, Director, Marketing Innovation and The Chinese and Emerging Economies (MICEE) Network, Warwick Business School, University of Warwick
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Associate Professor in Fashion Marketing and Branding, Nottingham Trent University
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Associate professor, Western Sydney University
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Associate professor, O.P. Jindal Global University
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Full professor, Grenoble École de Management (GEM)
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Professor of Strategy & Organizational Design, International Institute for Management Development (IMD)
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Postdoctoral research fellow, Université Savoie Mont Blanc
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Assistant Professor, Wageningen University
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Associate Dean of School, Design, Business and Innovation, Head of Creative Ideas, HertsPropeller, The Digital Hack Lab and In Pursuit of Luxury, University of Hertfordshire
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Doctoral Student, Global Governance and Human Security and Research Associate, Center for Governance and Sustainability at John W. McCormack Graduate School of Policy and Global Studies, UMass Boston
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Lecturer in Management, University of Aberdeen
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Assistant Professor in Tourism Marketing and Management, University of Nottingham
