Miss Dior, 1947.
On the occasion of the 2017 exhibition "Christian Dior: spirit of perfumes" at the International Perfume Museum of Grasse, we analyse the strategic positioning of four of Dior’s emblematic fragrances.
'Gabrielle' the perfume harks back to Coco's early days and the business instincts that built a global brand.
The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo).
Naoya Fujii/Visual Hunt
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Many literary questions about smell are quite philosophical. Why do humans get pleasure from perfumes? Do rich bodies smell differently from poor ones?
Smell is the Cinderella of the senses in Anglophone literature, but James Joyce wrote an olfactory revolution. His treatment of the science of smell was astonishingly prescient.
Fragrance is intimately linked with our memories and feelings.
J. Sibiga Photography/Flickr
Surely only a weirdo wouldn't enjoy the smell of flowers and pine forests? But as Kate Grenville writes in her latest book, fragrance causes untold misery to many of us.
Old Spice may be the solution for those looking to be more manly.
Deodorants can benefit us all. But manly men can skip it if they like, finds study.
Those of a nervous disposition might be better off buying chocolates.
When it comes to making careful plans to impress that significant other, certain things can seem like musts. Classy restaurant – check. Romantic atmosphere – check. Best suit or little black dress – check…
Making scents of it.
MIAD Communication Design
There are two types of perfume in the world: the fast turnover celebrity perfumes, designed to hit the market and make profits before a star’s capital wanes; and the timeless classics, with their expensive…
Researchers from the University of Western Australia have identified the genes needed to produce the main constituents of…