By positioning himself as a loveable granddad to supporters and the punchline of a joke to his opposition, Zuma adroitly defangs the very serious charges against him.
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Artikel-artikel mengenai Public relations
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Any good political spin doctor employs a range of overt and covert tactics to get their message across. Here are some of the most common ones.
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
Research shows that consumers don’t like it when businesses make money. Why?
Paraffin stoves are used all over South Africa in millions of households and are the riskiest.
Major brands which suffer from high profile product recalls need to follow some basic rules to make sure they weather the storm.
Incidents that may have been mere hiccups a few years ago can go viral in an instant today. ABC seems to have learned from the mistakes of others.
The international condemnation of Israel’s violent response to the Gaza protests shows how misplaced its “Brand Israel” campaign has been.
Critical thinking is of paramount importance, especially as it applies to research on the internet – and to our energy future. Educators have a duty to ensure students avoid fake news on energy.
Appearing to co-operate is the best way to try to influence the terms of an inquiry and manage the bad press.
In the wake of the Vegas shooting, the NRA has turned the public’s attention away from the core issue of banning guns by using a business strategy called issue management.
PR for dummies and despots.
The company is now in need of some serious crisis management.
Russia has seized upon loopholes in lobbying laws, hiring PR firms to influence American public opinion and policy in ways that advance Russia’s strategic interests.
How not to handle it – British Airways have offered up a textbook example of getting almost everything wrong.
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here’s a good place to start.
Incidents that may have been mere hiccups a few years ago today can go viral in an instant, causing a massive backlash and leaving some of the biggest companies wrong-footed.
Beyond her political savvy, Anna Bligh’s appointment as CEO of the Australian Banking Association brings greater access than a Liberal appointee would.
Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends.
Health reporting requires asking the right questions and doing quality research. But specialist skills are also handy, especially when it comes to knowing the language and processes of science.
Kontributor teratas
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Professor of Information Systems, Michigan State University
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Lecturer in Politics, The University of Melbourne
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Assistant Professor, Institute of Communication, Culture, Information and Technology, University of Toronto
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Senior Lecturer, Communications, Media and Culture, University of Stirling
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Published Researcher and Marketing Faculty, Michigan State University
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Associate Professor of Interdisciplinary Studies, Royal Roads University
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PhD Candidate in Cognitive Neuroscience, The University of Queensland
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Edwin L. Artzt Dean and Professor, School of Journalism and Communication, University of Oregon
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Professor of Journalism and Mass Communications, University of South Carolina
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Associate Professor of Marketing, University of Cape Town
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Associate Professor in Criminal Justice and Criminology, Bond University
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Lecturer in the Sociology of Sport, Ulster University
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Associate Professor, School of Politics and International Relations, University College Dublin
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Research Fellow at the Nelson Mandela School of Public Governance, University of Cape Town
