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When YouTube started in 2005, it brought scenes from home and personal disclosures that helped us connect. Now late night television hosts are fuelling nostalgia for that recent history.
The Hinch Army of domestic goddesses seems more Women’s Institute than the future of media.
Will YouTube’s new ad rules close down niche vlogs?
Old-fashioned gender stereotypes are rife on YouTube.
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PhD Candidate, Arts Technology and Innovation, University of East London
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Tutor in Publishing, Manchester Metropolitan University
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Reader in Marketing, Cardiff University
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Associate Lecturer, Learning & Teaching Innovation, Flinders University
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Senior Lecturer in Marketing, Lancaster University
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Professor of Marketing, Cardiff University
