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Articles on Christmas advertising
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The festive season is going to be different this year but you wouldn’t know from most of this year’s Christmas ads.
As the British retail landscape shifts and sales fall, how much longer will Christmas ads be a fixture of the season?
Months of low advertising spending has been blown out of the water by a Christmas splurge.
Top contributors
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Senior Lecturer in Marketing and Advertising, University of Portsmouth
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Reader in Accounting and Finance; Director of Internationalisation, Brunel University London
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Associate Professor in Finance, Kingston University
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Lecturer in Marketing, Keele University
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Senior Lecturer in Public Relations, Birmingham City University
