The Vermont ice cream business is one of various brands that have chafed under multinational ownership.
Academic rigor, journalistic flair
Articles on The Body Shop
Displaying all articles
The Body Shop once led the world as a sustainable retailer but lost dominance when it failed to respond to growing competition and its customers changing needs.
The 90s are back and the Body Shop’s values align with Gen Z in so many ways. It could be a perfect match
Top contributors
-
Senior Lecturer in Marketing, University of York
-
Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
-
Senior Lecturer of Marketing, RMIT University
-
Associate Professor of Marketing, University of York
-
Dean and Professor of Marketing at School for Business and Society, University of York
-
Professor of Sustainable Management, University of York
-
Reader (Associate Professor) in Marketing, Cardiff University
-
Senior Lecturer and Programme Leader in Department of Business and Law, De Montfort University
