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Articles on Gen Z

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Some Gen Zers and millennials might not identify as readers because they assume the reading that they do doesn’t ‘count.’ Andrew Lichtenstein/Corbis via Getty Images

Gen Zers and millennials are still big fans of books – even if they don’t call themselves ‘readers’

It turns out that identifying as a reader can be more about community, wealth and gender than how much someone actually reads.
Finance Minister Chrystia Freeland presents the federal budget in the House of Commons in Ottawa on April 16, 2024. The budget contains measures for younger Canadians seeking to buy homes. THE CANADIAN PRESS/Adrian Wyld

Canadian federal budget 2024: Does it deliver on ‘generational fairness’ promise for Gen Z and Millennials?

The federal government says it’s committed to addressing the challenges faced by younger generations, including housing affordability and the high cost of living. Does the budget deliver on its promises?
Listening to music from a device creates a protective bubble that can counteract a lack of personal space at school or home. Pierre Michel Jean/AFP via Getty Images

How AI is shaping the music listening habits of Gen Z

In the past, adolescents’ musical palettes were dominated by the Top-40 artists, creating a widely shared – if perhaps narrow – repertoire of musical knowledge.
That’s a lot of potential voters behind Swift at her Denver concert on July 14, 2023. Tom Cooper/TAS23/Getty Images for TAS Rights Management

Taylor Swift: Person of the year and political influencer

Pittsburgh’s mayor renamed the city ‘Swiftsburgh’ when the singer’s tour hit town. He’s not the only politician who has publicly fawned over the star.
The world of influencing is not always as honest and exciting as it’s cracked up to be. (Shutterstock)

Want to be a social media influencer? You might want to think again

As social media becomes more prevalent in our lives, a career as an influencer may seem enticing. But those interested in this new career should be aware of the challenges.

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