Articles on behavioural economics

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The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Shutterstock

The decoy effect: how you are influenced to choose without really knowing it

Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
We find it hard to read forms and to understand risk, so we stick with what we know. Shutterstock

Superannuation: why we stick with the duds

Picking an dud superannuation fund can cost you about 13 years’ pay over a working lifetime, roughly the value of an apartment in Melbourne or Sydney.
We don’t yet know how NDIS participants make trade-offs. Shutterstock

Why more investment in the NDIS may not boost employment

We don't actually know how NDIS participants weigh their personal goals and then make choices about achieving them through services, supports, therapies and interventions.
People take shelter during the floods in Mozambique. Antonio Silva/EPA

More people in Africa need to be insured against natural disasters

While disaster insurance would go a long way in averting losses, demand for cover is still lower than expected.
Employers can encourage employees to be more active through office design. Shutterstock

How employers can design workplaces to promote wellness

Research shows that corporate wellness programs don't really work. If companies want to boost employee health they should consider designing the workplace to encourage the right behaviour.
Richard Thaler, laureate in economics, receives his Nobel in Stockholm in December. TT News Agency/Jonas Ekstromer via Reuters

Behavioral economics finally goes mainstream: 4 essential reads

After two Nobel prize wins for behavioral economists, the burgeoning field has demonstrated its importance in shaping effective economic and government policy.

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