Articles on behavioural economics

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Some personality types find more choices overwhelming. But if you’re someone with a strong “assessment orientation”, more options won’t phase you. www.shutterstock.com

Does choice overload you? It depends on your personality – take the test

There's a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
New research shows that if you pay people for achievable increases in their daily physical activity, they will continue to be more active for months after the rewards are withdrawn. (Shutterstock)

Companies and governments are paying people to get healthy, and it works

Financial rewards can entice us to exercise more, and the benefits are lasting, according to a new research review.
The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Shutterstock

The decoy effect: how you are influenced to choose without really knowing it

Most pricing structures nudge us to spend more. But there's a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
We find it hard to read forms and to understand risk, so we stick with what we know. Shutterstock

Superannuation: why we stick with the duds

Picking an dud superannuation fund can cost you about 13 years’ pay over a working lifetime, roughly the value of an apartment in Melbourne or Sydney.
We don’t yet know how NDIS participants make trade-offs. Shutterstock

Why more investment in the NDIS may not boost employment

We don't actually know how NDIS participants weigh their personal goals and then make choices about achieving them through services, supports, therapies and interventions.
People take shelter during the floods in Mozambique. Antonio Silva/EPA

More people in Africa need to be insured against natural disasters

While disaster insurance would go a long way in averting losses, demand for cover is still lower than expected.

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