Articles on behavioural science

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Tons of social media there for the taking… but is it truly representative of real life? Jürgen Pfeffer

Studying society via social media is not so simple

Behavioral scientists have seized on social media and their massive data sets as a way to quickly and cheaply figure out what people are thinking and doing. But some of those tweets and thumbs ups can…
All in the wording: behavioural science, such as the ‘nudge’ concept isn’t new, or quasi-science. Image sourced from www.shutterstock.com

Why can’t we just behave? Free drinks and behavioural science

In recent years, books like Predictably Irrational, Nudge and Thinking Fast and Slow have catapulted the findings of behavioural science (think cognitive psychology and behavioural economics) into new-found…

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