Saudi Arabia is on track to host the football World Cup in 2034, raising concern among human rights campaigners.
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Articles on LIV Golf
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Prince Mohammad bin Salman is trying to rebrand the kingdom in the model of Qatar and the UAE – two states with human rights issues that have become part of the global order.
History is filled with stories of business magnates taking big financial risks on the next big sports sensation. But emerging sports are more like social movements than business enterprises.
As the rivalry between the PGA Tour and the Saudi-funded LIV Golf ends not with a bang, but with a merger, it’s clear both sides are far more interested in financial gain than issues of morality.
Today’s big sport story is LIV Golf, but Saudi Arabia’s involvement in sport will generate many more money-driven, politics-heavy headlines.
But is it a fair way to build sporting influence?
For all the efforts at reimagining golf to attract consumer interest, the sportwashing discourse has brought an avalanche of negative attention to the LIV series, and rightfully so.
Top contributors
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University
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Associate Professor, Sport Management, Brock University
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Professor, School of Kinesiology, University of British Columbia
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Senior Lecturer in Marketing and Events Management, Teesside University
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Principal Lecturer in Sport Finance, Sheffield Hallam University
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Assistant Professor, Sport Management, Brock University
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Professor of Sociology, West Virginia University
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PhD Candidate, Political Science and International Relations, Curtin University
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Senior Lecturer in History and International Relations, Curtin University
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Professor in Event and Digital Cultures, University of the West of Scotland
