Vegan activists have historically been vocal in their ‘meat is murder’ campaigns. With a plant-based protein revolution upon us, it’s time vegans rethought their tactics.
If pro-veganism campaigns are in bad taste, veganism has a lot to lose, as we all do. The market needs vegan activists who are rational and present their ideas thoughtfully, with the intent to educate.
Flexitarians are those who still eat meat, but only on a part-time basis. Restaurants and fast-food chains have them top of mind, with A&W’s version of a veggie burger, like those seen above, a huge hit among customers.
Almost one in five Canadians are going meatless or eating far less meat. But most establishments aren't actually targeting vegetarians or vegans; they're chasing "flexitarians." Here’s why.
A Thanksgiving feast.
A behavioral scientist explains why people become vegans, why some meat-eaters find them so irksome and how scientists may be nudging us all toward a more plant-centric existence.
A new study finds more Canadians are considering giving up meat, but men are less likely to quit their carnivorous ways.
Sander Dalhuise/ Unsplash
A new study indicates almost a third of Canadians are thinking of eating less meat, but men are less likely to eschew meat. The livestock industry is fighting the protein wars.