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Articles on Abba
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Fans who flock to see ABBA Voyage, a digital avatar concert, chase the feeling of a live ABBA performance. They’re finding it, and they’re building meaningful connections, too.
A study of fan reactions to ABBA’s virtual Voyage tour highlights the ethical questions being raised by advances in holographic technology.
Creating holographic ‘digital twins’ will significantly reduce the stress, cost and logistical issues of touring – and means artists can live forever onstage.
Abba’s most devoted fans have helped them remain in the public consciousness. Sometimes, under difficult circumstances.
The Croatian island of Vis is gearing up for a massive influx of tourists wanting to see where the Abba-inspired movie sequel was filmed.
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