Domino’s Paving for Pizza campaign shrewdly combines promotion of its product with meeting a public need to have potholes repaired.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
Jussie Smollett, who plays Jamal Lyon on Empire, attends a viewing party sponsored by Pepsi.
Hip Hop Weekly
The lines are blurring between programs and commercials.
It’s a shame the adverts aren’t displaying a real product. Bahio would’ve won over a mesmerised customer.
M&C Saatchi's new development signifies the dawn of a new age of real-time responsive advertising
Would there be a place in advertising’s postmodern era for Don Draper?
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
Any room for journalism in there?
A deal was struck with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk to promote the release of Ben Affleck’s latest film, “Gone Girl”. The movie was advertised in…
Corporations are looking for new and inventive ways to get their message out.
Advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In the final piece in our series, we look at the lack of regulation around such “embedded” content. UK media…
Apples with Elmo stickers were found to be more attractive to children.
Branding that’s targeted at children can make healthy food a more attractive option than unhealthy food, according to a new…