Articles on Philanthropy and nonprofit research

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Are they spending as much on the needs of others as the rest of us? cdwheatley/Getty Images

Rich folks aren’t that stingy after all

Reliable data on charitable giving is hard to come by. But based on the information available, very rich people are at least as generous as everyone else.
The main characters of ‘The Good Place’ become better over time. Michael Tran/FilmMagic via Getty Images

Do people become more selfless as they age?

Brain science suggests that seniors care more about the welfare of others than younger folks do.
The rewards for doing this usually aren’t monetary. Glenn Koenig/Los Angeles Times via Getty Images

Paying all blood donors might not be worth it

Because most people want to be perceived as generous, sometimes monetary incentives for doing a good deed are counterproductive.
Even if the thought counts, the effort might not be worth it. karen roach/Shutterstock.com

Calling donors to thank them doesn’t make them more likely to give again

Like any personal touch, there's a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn't make donors more generous.

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