Canada does well growing crops and raising livestock, but it’s missed the boat in developing its own popular food brands. As preferences change, Canada has a chance to shine in the agri-food sector.
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Articles on Branding
Displaying 61 - 80 of 140 articles
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
Do you know where your beer was brewed?
Many “imported beers” are actually made locally. Should we have clearer labelling for the origins of beer?
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
Social media is here to stay and gives a platform to companies as well as consumers who hold the power to bring about change.
Melbourne has seen tens of thousands of new apartments constructed over recent years, and apartment brands are flourishing. We can see striking typographic similarities with another economic frenzy: the 1870s cattle boom.
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Universities could dramatically transform their role in society through better use of social media
Over 80 years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.
Brands affect how products are perceived. The same is true of our names, making them our personal brands.
Have American companies just been given the green light to deploy “edgy” branding that goes way too far?
Charging consumers different prices for the same service is actually a very common practice called “price discrimination”.
As companies strive to take advantage of the selfie phenomenon, they’re also realizing that consumers’ self-portraits constitute a whole new form of brand co-creation.
The cosy relationship between big sporting events and alcohol brands flexes too much muscle – and young people are suffering for it.
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
Facing international competition to attract people, jobs and firms, cities are branding themselves. But to succeed they must identify key values and address the question of identity.
Top contributors
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer, Research School of Management, Australian National University
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Professor of Marketing, University of Birmingham
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Reader in Intellectual Property Law, City, University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Professor of Marketing, Royal Holloway University of London
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Associate Professor, Operations Research, Brock University
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Professor, Montpellier Business School
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)
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Professeur en marketing, EM Lyon Business School
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Chair in Arts Management, School of Management and Marketing, Deakin University
