Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Investor pressure could drive down greenhouse gas emissions.
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Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
A Louis Vuitton crossover bag bearing the Supreme label.
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The popularity of unconventional luxury brand collaborations with young adult Chinese consumers opens potential opportunities for local producers of high end goods.
Different inflation strokes for different folks.
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Returns cost companies billions of dollars in lost sales. They also generate emissions and packaging waste. Two logistics experts offer some tips from psychology for more sustainable returns.
One-third of customers will return to a hacked site without even changing their password, according to a recent study.
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Companies tend to focus on appeasing angry customers after a data breach. New research shows they may want to pay more attention to customers who are afraid to return to their site.
What makes improvised stage patter more appealing than a canned script?
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Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
Would you decline a free upgrade to first class in order to sit next to a companion in coach?
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New research on our desire to create shared memories with the people we care about offers insights for companies that want to improve their customer service.
Tech toys may claim to be educational – but those claims often aren’t backed by science.
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Two experts on children’s play explain why you should be skeptical of toys that are advertised as being educational, and what to look for instead.
More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price.
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Retail stores change the prices of their products based on the shopping habits of consumers. But consumers come in a variety of types, and not all of them influence prices equally.
Do you really need another water bottle, or is your brain just tired?
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Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
Activists in Dhaka demand safe working conditions in 2019, on the anniversary of the Rana Plaza collapse.
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Ten years after the collapse at Rana Plaza in Bangladesh, the garment industry’s deadliest disaster, reforms are incomplete. The opaqueness of today’s complex supply chain is part of the problem.
Nordstrom Inc. is closing all of its Canadian stores and cutting 2,500 jobs as it winds down operations in the country.
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The perspective that U.S. retailers are somehow more prone to failure than Canadian retail chains is unconvincing, but the Canadian retail landscape is challenging for newcomers.
The rewards price to get a free cup of hot coffee at Starbucks is going up.
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Reducing food waste at home is an action that anyone can take to help slow climate change, often saving money in the process. More consumer education could help show people what to do.
The London showroom of online retailer Made.com.
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Supply chain difficulties and rising costs have forced Made.com into administration
Visa and Mastercard both recently agreed to remove their no-surcharge rule, leaving businesses free to pass these fees along to customers.
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Businesses can now pass credit card surcharge fees along to their customers. To help businesses predict how consumers will react to credit card surcharges, behavioural economics offers some answers.
A Long Island Power Authority smart meter installed at a home in Suffolk County, N.Y.
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Most households pay a flat rate 24/7 for electricity although the cost of generating it fluctuates through the day. Wireless technologies are changing that system.
A strange thing happens when we think about prices.
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