When boomers pick out an article of clothing for the elderly, they consider not only the practical aspects like comfort and ease of care, but also how the item will make them feel.
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Articles on Shopping
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With inflation finally starting to stabilize in Canada, a new type of consumer has emerged, marked by value consciousness, digital savviness and a preference for experiences over material goods.
Here are some cheaper, healthy alternatives to olive oil.
China has a lot of vacant retail space, including many underused shopping malls. An urban policy scholar describes how the Chinese are rethinking what the mall is for.
Who does what chore can be a major source of tension in many households. Our survey of same-sex couples and their routines revealed four key strategies that can help lighten the load for everyone.
There are a number of ways shoppers can resist the temptation of expensive gift options that might strain their budgets this holiday season.
With the current affordability crisis and tip inflation, many Canadians can’t afford to tip extra this holiday season.
The Victorians were driven to care for their clothes for reasons of thrift, economy and to prevent waste.
It’s legal for a merchant to get your card details over the phone – but it can still be risky. Here’s what you need to know to stay safe.
With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
A fear of missing out and a need to belong are strong motivators when it comes to scooping up goods at bargain prices.
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
Different shoppers have different priorities, but some shops and services are ranked as important across the board.
Are buy now, pay later services truly a new way to boost financial inclusion, or just another type of predatory loan?
Genuine love holds immeasurable value, yet discovering it can pose challenges — and come with a significant price tag.
Girl math shoppers are showing mastery of portfolio management.
Justifying purchases can make parting with money easier but a viral TikTok trend could leave girls spending more than they have.
New competition often displaces older, less efficient business models but companies can survive these shifts.
An expert explains the positive psychology of indulging in small affordable pleasures.
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Retail Marketing, University of Tasmania
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Reader in Consumer Psychology, Anglia Ruskin University
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Senior Research Associate, Nottingham Business School, Nottingham Trent University
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Professor of Marketing, University of Birmingham
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth
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Lecturer in Law, Lancaster University
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Associate Professor of Markets, Public Policy and Law, Boston University
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Senior Lecturer of Marketing, Swinburne University of Technology
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Professor of Accounting, University of Portsmouth
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Professor of Retail Studies and Deputy Principal, University of Stirling
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Associate Professor of Marketing, University of Technology Sydney
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Associate Professor in Operations and Supply Chain Management, University of Southampton
