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Social media has become more important to political candidates. AAP

Social media tricks take hold in election campaigning: report

Google “bombs”, Twitter “spam bots” and astroturfing have become tools of the trade during the US election campaign, and are likely to feature in the run-up to next year’s Australian election say experts…
We’re with the brand: how do we judge authenticity online with so many fakers hiding behind the screen? Image sourced from www.shutterstock.com

Please RT: protecting your brand is no mean tweet amid a flurry of fake accounts

I am the FakeMarkRolfe telling you that all FakeMarkRolfes on Twitter are liars. And so is the real Mark Rolfe @Marcjohnr. I’ve started with a variation of the old liar’s paradox, not to explore logic…
Axel Bruns updates us on who’s been tweeting what from Australia’s news and opinion sites. Twitter image from www.shutterstock.com

Australian Twitter News Index: ABC, Assange and Abbott

Last week I complained about things getting boring. The previous Australian Twitter news circulation index (ATNIX) – an index of reader engagement measuring how links to Australian news sites are shared…
Axel Bruns updates us on who’s been tweeting what from Australia’s news and opinion sites. Twitter image from www.shutterstock.com

Australian Twitter News Index: Olympics, interns and racism on Facebook

Following on from our previous coverage of the Australian Twitter news circulation index (ATNIX), here are the results for week 32 of this year. ATNIX tracks the sharing of links to Australian news sites…
If Twitter allows us to follow (and share) our interests, then can it make a reliable measure of influence for media groups? AAP/Tracey Nearmy/Twitter

How to measure influence: using Twitter to rate Australian news sites

News of significant job losses and organisational restructuring at Fairfax has thrown new spotlight onto the continuing transformation of the Australian media landscape. It’s clear that newspapers in their…
It’s time for Australian broadcasters to get smart about how they show live sport. If they don’t, we’ll go elsewhere. Tim McFarlane

Australian media and the Olympics: prepare for further disappointment

The Olympic Games are a fascinating yardstick for how much things have changed in the preceding four years. As Beijing’s fake fireworks beamed across our TV screens, Kevin Rudd was still Prime Minister…
Newman and Bligh face off in real life, but how do they fare online? AAP/Dave Hunt

Queensland election on Twitter: a scorecard for Bligh and Newman

With every recent election, in Australia as well as elsewhere, parties and politicians are adding further to their arsenal of digital campaigning tools. In the 2010 federal election campaign, my colleagues…
Kony2012 seemed to be everywhere, but attention has now turned to the makers of the video. Reyhan Dhuny

Viral video, gone bad: Kony 2012 and the perils of social media

There have been enough social media disasters of late to make one thing clear: manipulating sentiment through social networks is next to impossible. The McDonald’s #McDStories campaign in January was supposed…
Tweet success and sweet success increasingly go hand in hand. Scolirk

Field of screens: it’s sport and social media for the win

In the brave new world of contemporary sport-watching, the goalposts have moved. Watching the big game (once a simple matter of grabbing a beer and some chips and settling down in front of the television…
Comments posted by the writer have seen Twitter sued for defamation. Mosman Library

Will Marieke Hardy’s Twitter case change Australian law forever?

Twitter is being sued for defamation by a Melbourne man who was wrongly identified as the author of a “hate blog” directed at writer and TV personality, Marieke Hardy. Hardy posted a tweet last year to…
Brands like Qantas are finding controlling their message on Twitter is not easy. AAP

How not to use Twitter: lessons from Qantas and Westpac

For major brands, the road to social media infamy is paved with what seemed like good ideas at the time. Just this week, Qantas succeeded in having Twitter suspend the well-known spoof account, @QantasPR…
There’s no turning the tide when it comes to Twitter. Rosaura Ochoa

King Canute is alive and tweeting … and he works at Sky News

The release of Sky News UK’s Twitter guidelines for its journalists – or rather, the Guardian‘s not entirely disinterested commentary on those guidelines – has caused a bit of a stir across social media…
Electronic tools can help advance research into rare diseases through creating virtual registries. Gautheron

Move over Dr Google, the future of health is social

Pretty soon, not being involved in social media will be just as implausible as not having a telephone. If my 80-year-old dad is on Facebook and women over 55 are the fastest growing demographic on the…
Have the #occupy protestors been gagged? AFP/Timothy A. Clary

Did Twitter censor Occupy Wall Street?

In the age of social media, if we’re able to get online, engage with a few tools and connect our ideas to others who sympathise, we’re able to initiate social change. Or that’s the theory. The world begins…
Barack Obama’s web campaign helped him win the presidency. Parties should learn from it. Flickr/Scorpions and Centaurs

Democracy.net: How to create better political engagement

The increasing spread of information and communication technology has changed just about every aspect of Australian society – except democracy. The opportunities to engage citizens in the democratic process…

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