Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.
Ben & Jerry’s decision to no longer sell ice cream in the occupied territories comes as Israel continues to lose the support of a group of Americans who once were stalwart allies.
Palm oil is responsible for widespread deforestation and labor abuses, but it’s also cheap and incredibly useful. That’s why many advocates call for reforming the industry, not replacing it.
Brunei’s new anti-gay Sharia laws are the harshest in the world. Yet few countries have publicly condemned them, and an international boycott could backfire.
The diplomatic spat between Canada and Saudi Arabia could have serious economic ramifications as well. When diplomatic ties are cut, research shows trade suffers significantly.
The lightning-quick corporate response to demands for a boycott against the NRA shows that companies can’t escape politics in an age saturated with social media.
Companies, which in the past tended to stay neutral on divisive social and political issues, are increasingly taking a stand. What’s behind the change?
The horrific collapse of a factory in Bangladesh that killed hundreds sent American scrambling for ways to ensure this doesn’t happen again. A professor explains why boycotts are not the answer.