This morning, breakfast television shows will be reporting obscure, although mildly believable, announcements from organisations and brands – but keep you wits about you!
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Pranking your intimate partner to gain clout online is not as innocent as it might seem.
After Google suggested PigeonRank was at the root of its search function, a group of researchers put a small flock of the birds to a different classification test in real life.
Spoof Twitter accounts carry on a grand tradition of satire that has its roots in the 18th century.
Why do some people fall for the lamest April Fool’s pranks and others see straight through them?
Kontributor teratas
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Experimental Psychology, University of Iowa
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Scientia Professor of Psychology, UNSW Sydney
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Senior Lecturer in English Literature, York St John University
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Graduate Student in Psychology, University of Iowa
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Associate Professor in 18th-century Literature, York St John University
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Professor of Pathology and Laboratory Medicine, University of California, Davis
