Microeconomics analyzes how individuals and businesses behave as they try to get the most they can for as little money as possible.
Several studies found that using the excuse ‘I don’t have time’ when declining an invitation harmed the relationship with the person who extended it.
An experimental study found that the vast majority of women didn’t support a pay policy that corrected for an advantage they received, slightly more than men in the same position.
Governments and companies are using incentives in hopes of getting more Americans to get a COVID-19 shot. A behavioral economist explains how they work.
Cognitive neuroscientists use brain imaging and behavioral economic games to investigate people’s sense of fairness. They find it’s common to take care of yourself before looking out for others.
When deciding whether others should make trades, children may consider who likes what.
Unfairness alone is upsetting enough to drive people to punish lucky recipients of unfair outcomes.
Policies meant to improve public health – like mandatory face masks during the coronavirus pandemic – need to take into account how people might adjust other behaviors in response.
Policymakers need to figure out ways to sustain the behaviors that are helping flatten the curve as cities begin to end their lockdowns.
Behavioral economists explain how widespread use of face masks, hand sanitizer and other preventive measures could counterintuitively encourage riskier behaviors around coronavirus.
New research shows that when companies do things like give to charity or reduce their carbon footprint, consumers perceive their products as less risky.
Because most people want to be perceived as generous, sometimes monetary incentives for doing a good deed are counterproductive.
A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.
Like any personal touch, there’s a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn’t make donors more generous.
Some Californians want to ban people from living in wildfire-prone areas. Behavioral economics offers a less heavy-handed approach to reducing the costs and risks.
Why do even the rich cheat on their taxes? New research suggests some people may be genetically predisposed to break the rules for their own financial gain.
It may be easier to give money away when you budget for it.
A study found that grocery shoppers who could change their orders were more likely to swap produce for junk food than the other way around.
Uber’s IPO will value the company at more than $80 billion, yet the data it collects on its users may be worth even more – and creates the potential for dangerous manipulation.
Software makers including Apple have been creating apps aimed at limiting how much time we spend using our smartphones. A behavioral scientist explains how – and whether – they work.