Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
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An expert explains the issues that influencers and content creators are up against.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Kontributor teratas
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Research Associate, XR Stories, University of York
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Lecturer in Marketing, University of Bristol
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Professor of Marketing, University of Bristol
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Omar H. Fares adalah Sahabat The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
