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Articles on Nudge theory

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The maker of Bud Light says it will give all Americans over 21 a free beer if the U.S. reaches Biden’s 70% vaccination goal. Andrew Burton/Getty Images

Free beer, doughnuts and a $1 million lottery – how vaccine incentives and other behavioral tools are helping the US reach herd immunity

Governments and companies are using incentives in hopes of getting more Americans to get a COVID-19 shot. A behavioral economist explains how they work.
How much is your backpack and the laptop that it contains worth to you? Nicola/Flickr

Lessons from the Moscow airport crash: your luggage or their lives

More than 40 people died in the May 5, 2019 crash, and reports indicate that passengers taking luggage with them may have slowed the evacuation. So what do we need to do to stop such behaviour?
The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Shutterstock

The decoy effect: how you are influenced to choose without really knowing it

Most pricing structures nudge us to spend more. But there’s a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
Governments can use nudges to influence our choices. Shutterstock

Speaking with: law professor Cass Sunstein, on why behavioural science is always nudging us

Law professor Cass Sunstein, on why behavioural science is always nudging us. The Conversation20.5 MB (download)
Governments and businesses are using "nudges" to influence our choices, but how? On this podcast episode, Cass Sunstein, a Harvard professor who wrote the book on nudges, unpacks behavioural science.

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