Cognitive neuroscientists use brain imaging and behavioral economic games to investigate people's sense of fairness. They find it's common to take care of yourself before looking out for others.
When deciding whether others should make trades, children may consider who likes what.
Unfairness alone is upsetting enough to drive people to punish lucky recipients of unfair outcomes.
Policies meant to improve public health – like mandatory face masks during the coronavirus pandemic – need to take into account how people might adjust other behaviors in response.
Policymakers need to figure out ways to sustain the behaviors that are helping flatten the curve as cities begin to end their lockdowns.
Behavioral economists explain how widespread use of face masks, hand sanitizer and other preventive measures could counterintuitively encourage riskier behaviors around coronavirus.
New research shows that when companies do things like give to charity or reduce their carbon footprint, consumers perceive their products as less risky.
Because most people want to be perceived as generous, sometimes monetary incentives for doing a good deed are counterproductive.
A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.
Like any personal touch, there's a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn't make donors more generous.
Some Californians want to ban people from living in wildfire-prone areas. Behavioral economics offers a less heavy-handed approach to reducing the costs and risks.
Why do even the rich cheat on their taxes? New research suggests some people may be genetically predisposed to break the rules for their own financial gain.
It may be easier to give money away when you budget for it.
A study found that grocery shoppers who could change their orders were more likely to swap produce for junk food than the other way around.
Uber's IPO will value the company at more than $80 billion, yet the data it collects on its users may be worth even more – and creates the potential for dangerous manipulation.
Software makers including Apple have been creating apps aimed at limiting how much time we spend using our smartphones. A behavioral scientist explains how – and whether – they work.
Millennials are more financially conservative than their high debt balances might suggest.
People have to make countless decisions on a daily basis that involve some degree of risk, from boarding a plane to crossing the street. The trouble is most of us don't weigh risk well.
After two Nobel prize wins for behavioral economists, the burgeoning field has demonstrated its importance in shaping effective economic and government policy.
A scholar applies lessons from her research to negotiate with her spouse better and have an 'awesome holiday.' Here's how you can too – and make your family life happier overall.