Most of us are probably having our data tracked in some form. And while there are regulatory safeguards in place to protect user privacy, it's hard to say whether these are enough.
Personal data is valued primarily because data can be turned into a private asset. That has significant implications for political and societal choices.
Regulators are beginning to tackle big tech companies' hidden use of consumer data
Algorithm-based apps can recommend clothes based on what other people have worn, but they have a long way to go before they understand fashion.
Mark Zuckerberg's recent meetings with US lawmakers suggests his company is worried about the growing number of investigations, regulations and fines it faces.
Can developing countries get rich from data?
Alarm bells should ring over a global currency that is run by an exclusive club that serves its investor-owners, not the public good.
A proposed bill would force tech companies to tell users how much their data is worth. But how can a single number capture data's power to predict your actions or sway your decisions?
US lawmakers and regulators are beginning to investigate big tech's growing power, but they need to look beyond size and into their very natures.
Feelgood, high-level data ethics principles are not fit for the purpose of regulating big tech. Applied ethics might be useful ... but stronger regulation is the preferred end goal.
There are mounting calls to dismember the likes of Google, Apple and Amazon, but most people seem to have overlooked the biggest threat of all.