Nestle's experience explains why the Coon deliberations are taking so long.
When you ask Americans what the word ‘science’ brings to mind, a majority respond ‘hope.’ Using this built-in brand can help communicate important science messages.
The high court struck down a ban on trademarking ‘immoral’ or ‘scandalous’ words and symbols. A trademark scholar explains why that’s a good thing.
A trademark law scholar explains why the impossible-to-apply standard, dating back to the early 20th century, is ineffective and needs to be abolished.
South Africa’s food making giant, Tiger Brands, could have handled the listeriosis crisis better.
If we think about universities as corporations and their sports teams as marketing tools, everything about the UNC academic scandal – and the nonresponse – makes perfect sense.
The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.
The brand of South Africa’s ruling party, the 104-year-old ANC, is in serious decline. The party needs to act decisively to stop this.
Research shows social media allows people to disclose all sorts of information about their love for these brands and to seek out like minded people.
BHP’s rebrand is unlikely to affect the bottom line, research shows. But if it improves relations with politicians and voters, it would still be a success.
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here’s a good place to start.
Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends.
Ford South Africa has made some elementary mistakes in handling the crisis caused by fire hazards in its Kuga Ecoboost 1.6 litre model.