Articles on Consumer preferences

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Most consumers are unaware that the Health Star Rating system is compensatory, and that one negative nutritional attribute, such as high sugar, can be cancelled out by a positive attribute like fibre. from www.shutterstock.com

Why the Australasian Health Star Rating needs major changes to make it work

A food heath labelling system Australia and New Zealand introduced five years ago is under review and needs a significant overhaul to make it useful for consumers looking for healthy options.
The Canadian government recently approved the sale of genetically modified golden rice that’s fortified with Vitamin A. It’s an example of a GM food that directly benefits consumers. Josep Folta/Flickr

How to show consumers the benefits of genetically modified foods

Why are consumers so reluctant to embrace genetically modified foods? A new study suggests agricultural biotech companies are failing to show consumers a personal benefit to buying GM foods.
Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.

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