To get out of the digital advertising quagmire, the only way is (business) ethics.
Google controls what billions of people find, see, know or even are aware of. As it gets better at delivering what it thinks people want, how will that affect humans’ perceptions of their own needs?
The data you create when using the internet can actually be used to discriminate against you.
Online search ads are big business. Retailers have to work hard to compete for visibility in Google’s online searches as the company faces trouble in the European Union over its Shopping site.
When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.