Several flaws have already emerged in Facebook's new measures to stop improper political influence.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
Facebook users no longer see the site as a confidant. They're struggling with how to deal with a messy codependence – and whether to just break up and move on with healthier friends.
To get out of the digital advertising quagmire, the only way is (business) ethics.
Without much delay, Facebook and Twitter could make significant changes to limit political manipulation and propaganda. Will they? And will users ask it of the social media giants?
The Liberal government is in the process of wooing tech giants as economic partners. They use Facebook data to help them win elections. How then will they regulate the privacy of our data?