Candidates from both the right and the left use the escalator as a metaphor for the economic perils – and perks – of upward social mobility.
So far, Trump and Biden are spending money on Facebook and Instagram at roughly the same rate as Trump and Hillary Clinton did during 2016.
Organic appeal and reach still trump advertising spending when it comes to digital engagement by parties and individual politicians.
Negative political advertising can actually spark more curiosity about a policy issue.
For many years, political operatives have been perfecting their use of the internet's vast array of social media platforms, websites and digital tools.
The cynicism of political lies and the fear of losing control by opening up the corridors of power can’t last.
It's a slippery slope from satire to dangerous deepfakes.
Political parties don't use Twitter anywhere near as much as Facebook. But at least someone is talking about this problem.
Until the two giants change, Twitter's political ad ban will have little effect on elections around the globe.
Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
The major parties are focusing on social media like never before to get their messaging out – and finding more creative ways to do it.
Andrew Hughes on political advertising - and Clive Palmer
ANU marketing lecturer Andrew Hughes says this is the first election where the advertising spend and activity has been more focussed on digital.
Without much delay, Facebook and Twitter could make significant changes to limit political manipulation and propaganda. Will they? And will users ask it of the social media giants?
The prime minister's office has promoted tweets in favour of the Brexit deal – why that's a problem.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
The history of widespread advocacy campaigns shows that the 'No' campaign has many unfair advantages in the marriage equality debate.
But there's little evidence the high spending changed any minds, says a political scientist who lives in the district.
Using intellectual property laws to try to shut down Mark Rogers’ 'Save Medicare' website shows how these laws serve to restrict free speech and advance government privatisation agendas.
Both Trump and Clinton's reference to children in their campaigns could be cause for concern.
The 2016 election has shown that when there is a close result, negative advertising can be a very powerful campaign tool.