Tom wants you to have the apple.
We don't always realise it, but emotions play a positive role in decision making.
Cyclone Idai wreaks havoc in Mozambique.
Climate change is an emergency which will hurt the planet's most vulnerable people – the only irrational response is cool detachment.
Your cold, hard list is no match for hot emotions.
A cold, logical list of attributes sought in a partner is cast aside by the hot emotions that come up in real life. A psychology researcher explains how this 'hot-cold empathy gap' works in dating.
Heads or tails?
Decades of psychological research suggests humans are rather irrational. But a new approach, borrowing an idea from artificial intelligence, challenges this notion.
Richard Dawkins, author, evolutionary biologist and emeritus fellow of New College, University of Oxford, is one of the world’s most prominent atheists.
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'I don't believe in God, I believe in science,' atheists often argue. But that doesn't mean their thinking is evidence-based.
President Jacob Zuma was slammed as being irrational for the recent cabinet reshuffle.
Democracy and good governance require politicians to engage in reasoned debate, informed decision making and measured judgements. This presupposes rationality. Is this always true?
A behavioural psychologists explains how facts fall to the wayside when it comes to how we vote.
Charles Manson, pictured during his trial.
What makes cults so attractive to their followers?
You can’t rely on common sense.
How often have you been urged to use common sense during an argument or a debate? The problem is, common sense is an unreliable indicator of truth.
Behavioral research shows that federal employees are more likely to click on an email if it’s sent at lunchtime.
A one-year-old White House team is trying to transform policymaking through a better understanding of how and why people act as they do.
A male bonobo who likely holds some irrational biases when it comes to economic decision-making.
Just the other day I found myself in the waiting room of an automotive dealership. While my car was being serviced, I flipped through a product brochure. One ad for an oil change boasted that it would…
Not the one we have fixed in our imaginations.
Peter Paul Rubens, 1638
Hippocrates is considered the father of medicine, enemy of superstition, pioneer of rationality and fount of eternal wisdom. Statues and drawings show him with a furrowed brow, thinking hard about how…
Subjecting job seekers to bogus personality tests, as the UK did, was a misuse of behavioural insights.
Do you consider yourself a rational person? For the most part, you probably are. If something hurts, you’ll stop doing it. If you like something, you’ll buy more of it, but you’ll rethink your decision…