Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
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Articles on Behavioural psychology
Displaying 1 - 20 of 33 articles
The Welsh government wants to make residential roads safer and quieter but not everybody agrees with dropping the speed limit from 30mph to 20mph.
Understanding what the brain does when you’re trying to change your behaviour can help you stick with new habits – or kick old ones to the kerb.
It’s the holidays and for many of us, that means driving. Here’s how to keep your cool on the road this summer.
Many of us form destructive habits that prevent us forming long-lasting, healthy relationships. But it doesn’t have to be this way.
Personality profiling reveals hidden behaviour of cleaner fish used to control parasites in salmon aquaculture.
As continued panic buying will only perpetuate any fuel shortages, it’s important to think about what can be done to curb it.
The federal government’s new adverts ignore decades of research on what makes effective advertising.
The difference between conspiratorial thinking and believing the official narrative isn’t necessarily as big as you might you think.
Apps like Klarna, Clearpay and Sezzle have rocketed in popularity during the pandemic.
Behavioural psychology aims to help us understand why we make the choices we do.
Informed choice works better than coercion.
An unprecedented level of research has gone into understanding the novel coronavirus. Here’s what we still don’t know.
Was the government correct to think that adherence would fall over time? Perhaps.
Fear is a central emotional response during a pandemic and it’s why most people have complied with lockdown conditions. But as anxiety eases and boredom sets in, people’s resolution may fray.
There’s a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
The world is coming round to meat alternatives, but we need to speed the process up for the sake of the environment.
It’s all about controlling the yuck factor.
If you want to stick to your New Year’s resolutions, a behaviourist’s approach might help you create and keep new, healthy habits.
A behavioural psychologists explains how facts fall to the wayside when it comes to how we vote.
Top contributors
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Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Aberystwyth University
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Professor of Psychology, Aberystwyth University
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Professor of Human Geography, Aberystwyth University
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Director, Master of Business Administration (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor in Marketing, RMIT University
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Professor of Economics and Public Policy, ANU College of Arts and Social Sciences, Australian National University
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Senior Lecturer in Marketing, RMIT University
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Senior Lecturer in Psychology of Appetite and Obesity, University of Liverpool
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Professor of Psychology, Monmouth University
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Professor of Formal Philosophy / Director of Center for Information and Bubble Studies, University of Copenhagen
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Professor of Health Psychology and Director of Tobacco Studies, UCL
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Principal Program Officer (Respectful Workplaces), James Cook University
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
