British Army soldiers prepare to offer a COVID-19 tests as part of Operation Moonshot in Wavertree Tennis centre, Liverpool, England.
Informed choice works better than coercion.
An unprecedented level of research has gone into understanding the novel coronavirus. Here's what we still don't know.
Was the government correct to think that adherence would fall over time? Perhaps.
Fear is a central emotional response during a pandemic and it's why most people have complied with lockdown conditions. But as anxiety eases and boredom sets in, people's resolution may fray.
Some personality types find more choices overwhelming. But if you’re someone with a strong “assessment orientation”, more options won’t phase you.
There's a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
From food to friend.
The world is coming round to meat alternatives, but we need to speed the process up for the sake of the environment.
It's all about controlling the yuck factor.
If you want your New Year’s resolutions to last longer than the party, you need to create new habits. But how?
If you want to stick to your New Year's resolutions, a behaviourist's approach might help you create and keep new, healthy habits.
A behavioural psychologists explains how facts fall to the wayside when it comes to how we vote.
An economic experiment in the making.
A Deal or No Deal-inspired experiment shows people act with excessive caution when they're in the limelight.
You may read paper, online is no different.
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On Human Experiments – behavioural research is now big online, and you're likely to be part of it whether you know it or not.
Research suggests Asians are more driven to find bargains, whatever the cost.
Research shows that Asians are more inclined than Westerners to spend too long searching online for the best deals.
Food pep talk.
Researchers used pepperoni pizza to find out whether more choice in the Western diet could affect how much food we think we should be eating.
Game theory needs to evolve to make sense of the complexity of what drives us to cooperate.
Recent research suggests a new way to look at the famous prisoner's dilemma and how the results could help us better understand human behavior and encourage cooperation.
The “average” Australian according to statistics is a 37 year-old woman with two kids, a mortgage and three bedroom house. But how “typical” are her consumer choices?
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Who is the “typical” or “average” consumer? Is there such a thing? What do they look like? How do they make decisions? Am I an average (or perhaps a below average) consumer? It’s something that comes up…
In 1984, British LGBT rights groups worked on behalf of striking miners.
The film Pride, which won the Queer Palm Award at this year’s Cannes Film Festival, is based on the true story of what seems to be a rare occurrence in human history: two oppressed groups (in this case…
Friendly or flirting? Science says you stink at telling the difference.
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Research shows: people are really bad at noticing when someone is flirting with them.
You lookin’ at me?
Are you being recorded? Thanks to the ubiquity of CCTV and camera phones, the answer is more than ever before likely to be “Yes”. Add to this the growth of wearable technology such as Google Glass and…
Watch your step in Copenhagen – no one else will.
If you’re going to fall, injure yourself and need help, where is a good place to do it? Should you choose a busy thoroughfare or a deserted backstreet? Statistics and experiments in social psychology will…
The ancient Greeks had a term for self-destructive behaviour. It was called akrasia – the tendency to indulge in behaviour which goes against our better judgement or received wisdom – and there is plenty…