There's a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
Academic rigor, journalistic flair
Articles on Behavioural psychology
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The world is coming round to meat alternatives, but we need to speed the process up for the sake of the environment.
It's all about controlling the yuck factor.
If you want to stick to your New Year's resolutions, a behaviourist's approach might help you create and keep new, healthy habits.
A behavioural psychologists explains how facts fall to the wayside when it comes to how we vote.
A Deal or No Deal-inspired experiment shows people act with excessive caution when they're in the limelight.
On Human Experiments – behavioural research is now big online, and you're likely to be part of it whether you know it or not.
Research shows that Asians are more inclined than Westerners to spend too long searching online for the best deals.
Researchers used pepperoni pizza to find out whether more choice in the Western diet could affect how much food we think we should be eating.
Recent research suggests a new way to look at the famous prisoner's dilemma and how the results could help us better understand human behavior and encourage cooperation.
Who is the “typical” or “average” consumer? Is there such a thing? What do they look like? How do they make decisions? Am I an average (or perhaps a below average) consumer? It’s something that comes up…
The film Pride, which won the Queer Palm Award at this year’s Cannes Film Festival, is based on the true story of what seems to be a rare occurrence in human history: two oppressed groups (in this case…
Research shows: people are really bad at noticing when someone is flirting with them.
Are you being recorded? Thanks to the ubiquity of CCTV and camera phones, the answer is more than ever before likely to be “Yes”. Add to this the growth of wearable technology such as Google Glass and…
If you’re going to fall, injure yourself and need help, where is a good place to do it? Should you choose a busy thoroughfare or a deserted backstreet? Statistics and experiments in social psychology will…
The ancient Greeks had a term for self-destructive behaviour. It was called akrasia – the tendency to indulge in behaviour which goes against our better judgement or received wisdom – and there is plenty…
Everyone knows someone with a quick temper – it might even be you. And while scientists have known for decades that aggression is hereditary, there is another biological layer to those angry flare-ups…
Do you consider yourself a rational person? For the most part, you probably are. If something hurts, you’ll stop doing it. If you like something, you’ll buy more of it, but you’ll rethink your decision…
Top contributors
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Director, Centre for Employee and Consumer Wellbeing; Senior Lecturer, Deakin Business School, Deakin University
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, ANU College of Arts and Social Sciences, Australian National University
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Lecturer in Appetite and Obesity, University of Liverpool
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Professor of Psychology, Monmouth University
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Professor of Formal Philosophy / Director of Center for Information and Bubble Studies, University of Copenhagen
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PhD Candidate, James Cook University
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Business Ethics Lecturer, Cardiff University
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Lecturer in Social Policy, Centre for Social Research and Methods, Australian National University
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Associate Professor of Psychology and ARC Future Fellow, UNSW
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University Lecturer in Marketing, Cambridge Judge Business School
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Lecturer in Psychology, University of Essex
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Associate Professor of English Studies and Coordinator of American Studies, Fitchburg State University
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Senior Research Fellow, Horizon Digital Economy, UnBias, University of Nottingham
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Assistant Professor of Mathematical Biology, University of Houston
