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Articles on Behavioural psychology

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Australia’s new ‘Arm Yourself’ COVID-19 vaccination campaign advertisement. Department of Health/Youtube

Australia’s new vaccination campaign is another wasted opportunity

The federal government’s new adverts ignore decades of research on what makes effective advertising.
Some personality types find more choices overwhelming. But if you’re someone with a strong “assessment orientation”, more options won’t phase you. www.shutterstock.com

Does choice overload you? It depends on your personality – take the test

There’s a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
From food to friend. WathanyuSowong/Shutterstock

Nudging meat off the menu

The world is coming round to meat alternatives, but we need to speed the process up for the sake of the environment.
If you want your New Year’s resolutions to last longer than the party, you need to create new habits. But how? from www.shutterstock.com

A behaviourist’s guide to New Year’s resolutions

If you want to stick to your New Year’s resolutions, a behaviourist’s approach might help you create and keep new, healthy habits.

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