Menu Close

Articles on Consumer behaviour

Displaying 1 - 20 of 80 articles

As inflation stabilizes, a new type of consumer has emerged, marked by value consciousness digital savviness, and a preference for experiences over material goods. THE CANADIAN PRESS/Cole Burston

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

With inflation finally starting to stabilize in Canada, a new type of consumer has emerged, marked by value consciousness, digital savviness and a preference for experiences over material goods.
People tend to ‘panic buy’ in times of crisis, which often leads to shortages of essential items. (Shutterstock)

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
Cutting back on pricier food items and focusing on more affordable staple foods could help consumers deal with rising food costs, but these strategies affect brand loyalty. (Shutterstock)

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
A worker sorts cardboard at a recycling center in Newark, N.J. Jeff Greenberg/Universal Images Group via Getty Images

Decades of public messages about recycling in the US have crowded out more sustainable ways to manage waste

New research shows that Americans may have absorbed public messaging about the importance of recycling too well.
More and more consumers are engaging in showrooming, the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. (Shutterstock)

New research reveals how a single consumer group has the power to influence product pricing

Retail stores change the prices of their products based on the shopping habits of consumers. But consumers come in a variety of types, and not all of them influence prices equally.
Nordstrom Inc. is closing all of its Canadian stores and cutting 2,500 jobs as it winds down operations in the country. THE CANADIAN PRESS/Nathan Denette

First Target, then Nordstrom — why do big retailers keep failing in Canada?

The perspective that U.S. retailers are somehow more prone to failure than Canadian retail chains is unconvincing, but the Canadian retail landscape is challenging for newcomers.
Self-driving cars could lead to increased traffic and pollution if they spur more travel by car. Witthaya Prasongsin via Getty Images

Driverless cars won’t be good for the environment if they lead to more auto use

Studies show that when people can ride in a car without having to operate it, they increase their car use. That could increase traffic and pollution, unless government puts a price on car travel.

Top contributors

More