Save the Children's reputation appeared to bounce back faster than Oxfam's after public perception of both groups soured around the same time.
With planes grounded, and money lost, the firm is at a pivotal point in its history.
The response to British Airways' data breach could help set new social norms for what is acceptable.
Surveys show Trump's election is damaging America's reputation abroad, which research suggests could deal a sharp blow to US trade.
Ford South Africa has made some elementary mistakes in handling the crisis caused by fire hazards in its Kuga Ecoboost 1.6 litre model.
You may think it's hard to justify corporate giving, but if done well it can be a win-win-win for the company, community and shareholders.
Social media feedback has made businesses think twice about what makes a good customer.
Six steps the law firm could take to fix its public image.