Robinhood's trading app uses features commonly found in video games and casinos to make investing more fun, which also obscures the real risks involved.
Shares in the gaming chain and other stocks like AMC and BlackBerry are soaring once again.
A finance scholar explains what an IPO is, how it works and a new way companies are going public that's winning the hearts of WallStreetBets Redditors.
Now that Gen Z has got a taste for financial trading, the whole game has changed.
There was outrage after Robinhood and other trading apps temporarily suspended buying of the stocks being targeted by the Reddit traders.
The easy answer as to why trading was halted relates to the stock's 'volatility' after its dramatic climb in recent weeks. But it could also mean something fishy is going on.