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Articles on Targeted advertising

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There are dozens of options for children’s drinks in most supermarkets. Choosing the healthy options is difficult. ferrantraite/E+ via Getty Images

Companies are pushing sweetened drinks to children through advertising and misleading labels – and families are buying

A new study looked at advertising and purchase data for children’s drinks and suggests that ads and pricing strategies contribute to sweetened children’s drink purchases.
AP Photo/Jon Elswick (Photo released by members of the U.S. House Intelligence committee)

Facebook ads have enabled discrimination based on gender, race and age. We need to know how ‘dark ads’ affect Australians

In one past example, Facebook allowed an ad targeting ‘Jew haters’. A new Australian initiative will collect data on its dubious targeted advertising practices closer to home.
Companies could soon tailor what they try to sell you based on the mood conveyed by the sound of your voice. CSA-Printstock via Getty Images

Shhhh, they’re listening – inside the coming voice-profiling revolution

Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers’ inclinations – without people knowing what they’re revealing or how that information is being interpreted.
Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air. thaikrit/Shutterstock.com

The transformation of the Super Bowl ad experience

Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
The American people used to get more information in common. sirtravelalot/Shutterstock.com

Solving the political ad problem with transparency

Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
Companies use children’s data to sell them junk food and other products. Cookie image via www.shutterstock.com

How companies learn what children secretly want

When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.

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