Articles on Targeted advertising

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Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air. thaikrit/Shutterstock.com

The transformation of the Super Bowl ad experience

Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
The American people used to get more information in common. sirtravelalot/Shutterstock.com

Solving the political ad problem with transparency

Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
Companies use children’s data to sell them junk food and other products. Cookie image via www.shutterstock.com

How companies learn what children secretly want

When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.

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