Articles on TV

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The niche television market is now the place to be. Fred Mantel/www.shutterstock.com

New rules for a new generation of television producers

Mass media is on its way out, and the pursuit and influence of niche audiences has fundamentally reshaped everything from the music industry to publishing. Now it's reshaping television.
Christina Hendricks with the Mad Men costume sketches being archived by the Smithsonian. But academics were interested in television long before Buffy the Vampire Slayer and Mad Men. Kevin Lamarque/Reuters

Mad Men, Buffy the Vampire Slayer, and the ‘Golden Age’ of television

Before Buffy The Vampire Slayer intrigued academics, shows like I Love Lucy dominated the cultural conversation. This is worth remembering, because Mad Men and The Wire didn't emerge from nowhere.

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