Articles on Experiments

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Coca-Cola executives Robert C. Goizueta and Donald R. Keough toast cans of ‘New Coke’ – a product rollout that’s considered one of the biggest business blunders of all time. AP Photo/Marty Lederhandler

The best way to deal with failure

According to new research, the way you respond could determine whether or not you'll repeat the same mistake in the future.
The Titan Supercomputer, in the US, has allowed scientists to study ice formation on wind turbines at a molecular level. Wikimedia/Oak Ridge National LaboratoryOak Ridge National Laboratory

Welcome to Lab 2.0 where computers replace experimental science

Developing new technologies requires time-consuming, expensive and even dangerous experiments. But now we can carry out many experiments entirely on computers using modelling.

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