FIFA boss Gianni Infantino wants to bring forward plans to expend the tournament from 32 to 48 countries. But it's not going to be easy.
FIFA can act quickly and decisively for its sponsors. Now it must act for the human rights of one of its footballers.
Cameroon being stripped off hosting the Africa Cup of Nations affects its international reputation and is likely to impact the economy.
Today in South Sudan's political climate, footballing success may wield more symbolic importance than anything else.
Although Senegal's overall World Cup result was disappointing, the team showed that they have a great deal to build on for future campaigns.
Most big bureaucratic organisations are subject to oversight from civil society, but not FIFA.
The French set up FIFA and the World Cup.
The Russia and Qatar World Cups are backward steps for LGBT rights – unless FIFA can use the tournaments to achieve change.
World Cup jerseys have to please players, national officials, FIFA rulemakers and – perhaps most importantly – fans who buy them to show support for their teams.
African governments and football associations need to do some serious recalculating for the Qatar world cup in 2022.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Can we trust expert football predictions? Perhaps, but it's variable.
Scandal-plagued FIFA says it's committed to reform. Changing the way World Cup hosts are selected would be a start.
When Senegal face Poland in their first World Cup match in Russia, the whole nation will be roaring them on to victory.
Video Assistant Referees at the World Cup finals in Russia might help African teams to do better than they have done so far.
For FIFA, the tournament is a commercial and technological opportunity.
What should have been a great year for Australian soccer has been let down by underwhelming fan interest and a distracting dispute between Football Federation Australia and A-League clubs.
After a series of debacles, many metropolitan areas no longer want their leaders to vie for these opportunities.
Russian officials will be hoping that excitement about one of the world's biggest sporting events generates some goodwill for the country.
With its "Pro hijab" Nike has mainstreamed what is generally considered as an oppressive and marginalised garment.