Russian officials will be hoping that excitement about one of the world's biggest sporting events generates some goodwill for the country.
With its "Pro hijab" Nike has mainstreamed what is generally considered as an oppressive and marginalised garment.
When financial times are tight, only those with soft power ambitions can see the economic sense in World Cups or Olympic Games.
World soccer is the story of hyper-capitalism. What would fan and revolutionary thinker Frantz Fanon have thought about the state of the sport?
From 2026 there will be more teams, more matches - and more tickets sold.
The International Olympic Committee could suspend Kenya, putting it in the company of Kuwait.
Multiple ownerships, mega-transfers and a foot in the door at FIFA. Beijing's bid for football power is a challenge to world soccer.
The sheer number of top African footballers playing in foreign leagues is one of the most notable trends of the current Africa Cup of Nations tournament. It has an impact on the African game too.
The main objections raised to FIFA"s planned expansion of the World Cup are that the decision has been made on financial and/or political rather than footballing grounds.