There may be altruistic reasons for companies to adopt 'pay as you want' pricing, but research shows it can lead to an increase in revenue.
Research shows paintings aren't always good investments. Sky-high prices paid for high-end art are likely due to other factors.
Will you buy the new iPhone straight away?
Or do you buy your smartphone based on its cost-benefits? Either way Apple might be using your own psychology against you.
There is more to bike-share schemes than first meets the eye. As they grow in global popularity, the economic models behind them become increasingly diversified.
Ticket scalpers thrive because tickets are underpriced and undersupplied.
The economics of the money-back guarantee can work in retailers' favour, in certain circumstances.
While retailers, airlines and many other companies are embracing self-service, the numbers show it isn't an easy win.
Charging consumers different prices for the same service is actually a very common practice called "price discrimination".