Attention is a limited resource and the sports leagues face a long list of competing choices for viewers. The NBA is trying to pull in more viewers this year with its new In-Season Tournament.
The National Basketball Association’s difficulty dealing with a tweet in support of Hong Kong protesters shows the challenges of having values and expanding into new markets.
As the NFL Draft starts in Chicago, it is important to remember that most college athletes need to pay attention to their academic life: only about 4% will go on to play professionally.