IKEA has strategically exported Swedish cultural concepts like 'fika' and 'lagom'. But what about feminism?
Ingvar Kamprad's Ikea revolutionised retail by popularising flat-pack furniture and building maze-like stores.
Mass production with a touch of customisation could be the best future for affordable homes.
They engage with your senses and subconscious.
The company has made the world flat (packed).