Policy-makers and public health officials would be wise to consider a modern, data-driven approach and incentives to encourage people to adhere to safety measures in the COVID-19 era.
Academic rigour, journalistic flair
Articles on Marketing
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Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
The NZ government’s “Keep it real online” campaign has gone viral, so what was the secret of its success?
Advertising often contains secondary messaging reflecting colonial-era thinking.
The COVID-19 pandemic has cast a harsh light on global commerce in wildlife. But many accounts focus on demand from Asia, ignoring the role of US and European consumers.
Popular social media platforms such as Facebook and Instagram fail to protect children from the marketing tactics of junk food advertisers. This needs to change.
While natural fibre textiles like cotton have generated an environmentally friendly reputation in recent years they might be just as bad as microplastic textiles like polyester and Nylon.
What if lingering in a shop or restaurant is the last thing on your mind? COVID-19 is rewriting the rules of retail.
People are more receptive to a caring tone than fighting talk.
English football has woven itself into the lives of Ghanaian fans with a smart strategy.
We’ve had books, films, plays, theme parks, bars and endless paraphernalia. But after more than 20 years of Harry Potter mania, its commercial spell might finally be waning.
How do you feel when your barista asks you for a tip before she makes your cappuccino?
Local watering holes are closing up and down the country, shaking up their offerings and making the most of their heritage may just help save them
Social media is the wild west, and Big Tobacco loves it.
What does it mean to call a nonfood product like lipstick organic? Federal regulators allow such claims, but have set few standards defining them.
Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
When news stories include a catchy hashtag, readers perceived the news topic to be less socially important and more partisan.
Hit podcast Dolly Parton’s America starts with the premise that she is among the most familiar and beloved celebrities in the US, based on a marketing index called a Q score. Who would be our Dolly?
This election season, the public is closely watching how social media platforms like Facebook and Twitter are handling political ads.
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
