Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.
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Articles on Rewards programs
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Financial rewards can entice us to exercise more, and the benefits are lasting, according to a new research review.
The companies that head up loyalty rewards programs must compensate for their uncertainty about your reward preferences.
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Associate Professor of Markets, Public Policy and Law, Boston University
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Associate Professor, Operations Research, Brock University
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Associate Professor of Management Science and Supply Chain Management, Sprott School of Business, Carleton University
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Associate Professor, School of Kinesiology, Western University
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Professor of Business Analytics, Boston University
