Articles on Loyalty programs

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Aeroplan’s recent survey on consumer habits became a scandal for the company after people complained the questions normalized intolerant attitudes about immigration and male dominance over women. (Shutterstock)

Aeroplan’s troublesome ‘purity of the country’ survey is nothing new

The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
Research shows loyalty doesn’t come cheap, despite the proliferation of loyalty clubs. Nick J Webb/Flickr

Loyalty marketers could be turning friends into frenemies

Retail pharmacy chain Priceline recently signed a deal to sell ACE insurance products to members of its loyalty program, The Sister Club. It’s a well-trodden path in the UK where retail chain Tesco has…
Coles has revamped its loyalty rewards program in an attempt to win over shoppers from Woolworths. AAP

Can Coles (Fly) buy shopper loyalty?

Consumers are becoming less loyal as they put more focus on getting the best possible deal, and become more willing to shop around to get it. In response, retailers have turned to loyalty programs in an…

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