Articles on Brand

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North Carolina head coach Roy Williams looks on during the first half of an NCAA college basketball game agaist Notre Dame. AP Photo/Robert Franklin

In scandal after scandal, NCAA takes fall for complicit colleges

If we think about universities as corporations and their sports teams as marketing tools, everything about the UNC academic scandal – and the nonresponse – makes perfect sense.
Despite his presidential victory, Donald Trump’s business brand is suffering, as is that of his daughter, Ivanka. (AP Photo/Pablo Martinez Monsivais)

Trumps show how damaged personal brands can harm the business

The Trump brand has taken a hit since Donald Trump won the U.S. presidency. The mistake? Failing to separate the businesses from the personalities.

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