Articles on Branding

Displaying 1 - 20 of 70 articles

The Hermès building in Tokyo, designed by Renzo Piano (Ginza 5, Chuo-ku, Tokyo). Naoya Fujii/Visual Hunt

Hermès: behind the scenes of the French luxury gem

Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Me and my brand. Christian Gertenbach

Brand perception and personal names

Brands affect how products are perceived. The same is true of our names, making them our personal brands.
Tobacco companies are adapting to Australia’s plain packaging laws by lowering prices and changing their marketing strategies. Chris Wattie/Reuters

How the tobacco industry is gaming Australian health regulations

Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.

Top contributors

More